Everything is negotiation, learn HOW in a practical way.

• You will know what type of negotiator you are and are.
• How to do win-win negotiations.
• You will learn the best negotiation strategies and tactics.
• You will see real examples

Sales to fall in love with sales

• You’ll find out why we have such a hard time with the cold door.
• You will learn methodologies to attract new customers.
• You will know how the professionals sell, what the process is.
• You’ll take away a lot of tips and how ChatGPT can help us.

INTEGRAL On+off line marketing plan

• We will develop an irresistible value proposition.
• You will choose your ideal customer and know how to meet them and where to find them.
• We will design a marketing plan to make you known, to be considered, to be bought and to gain loyalty.
• You will make a budget with indicators.

How to make a PRACTICAL strategic plan

• You will have quality time to think.
• Define the objectives that have the most impact
• You will land them in 4 dimensions: people, processes, customer and finance.
• You will take with you the planning to implement

The New Way of Doing Business:

Triple social, environmental and economic impact

• What is triple impact
• Social dimension: commitment to the community fair working conditions, inclusiveness
• Environmental dimension: practices to reduce the ecological footprint and to offset
• Economic dimension: long-term viability
• Examples applied to current companies
• Indicators and monitoring

Practical AI for entrepreneurs and SMEs

• You will understand how AI works, its limits and ethical responsibility.
• We will enter generative AI:
  • Text
  • Image
  • Video
• We will work in depth on ChatGPT but also on other tools that will make you better and more productive.
• Practical workshop.